Today, customers are buying online more than ever before. In fact, some have completely shunned brick-and-mortar stores. Therefore, it is important that Electronic Commerce or E-Commerce does not restrict itself to merely being a sales channel of e-business on the Internet. Unfortunately, most e-commerce solution providers have only one goal: making selling or buying easy, fast and accurate. They have not concentrated on the customer experience at all.
Brick-and-Click companies are a thing of the past. Most new e-commerce sites are Pure-Click companies. While brick-and-click companies can focus on customer service at their stores and use their website as an online channel, pure-click companies have to bring out the human touch and excel at customer delight on their website itself. This calls for a change in e-commerce solution provider who can replicate the physical shopping experience on the Internet or at least come close to it.www.nichesuite.com
