Wednesday, 7 December 2011
Shruth & Smith Foundation: Problems in Social and Emotional Development: The ...
Shruth & Smith Foundation: Problems in Social and Emotional Development: The ...: Persistent physical aggression, high-school dropout rates, adolescent delinquency, and antisocial behavior have all been associated with ...
Shruth & Smith Foundation: Rural Progress : One of our focus areas
Shruth & Smith Foundation: Rural Progress : One of our focus areas: “India lives in its villages” – Mahatma Gandhi. Literally and from the social, economic and political perspectives, the above st...
Tuesday, 8 November 2011
Personalisation in ecommerce
Personalisation in ecommerce has been a highly debated and discussed area. Its genesis can be traced very nearly to the start of ecommerce itself. With the growth of this industry, personalisation grew, too. Today, personalisation is talked about as one of the most important components of ecommerce email marketing success.
Know your customer!
Well, knowing your customer is as important for your business as knowledge of the subject is for the teacher. But remember that this is all the more important in e-commerce, because unlike in the brick and mortar kind of business in which you can see the customer face to face and enquire as to her specific needs; here, you have the faceless customer who drops in and goes out. Getting the customer to stay on the site and purchase is the real challenge in ecommerce.
When a customer enters a website, what is it that is most likely to hold her attention? Of course, the product. But which product does she stay on the website for? This is the key to answering why personalisation is so important. When a woman in her 20’s visits your website and the first display is of an after shave lotion, does that make sense? Similarly, if your ecommerce website offers a glut of products that thevisitor has no interest for; you can be certain that you have lost a potential customer. But then, how do you know that the customer is a 20’s female? This is where personalisation comes into the picture.
Ways of personalisation
The high level of growth in the ecommerce industry can be traced to several factors, one of the most important of which is personalisation. Personalisation has now grown into much more than a customised “Dear Ms Sara”.Of course, personalising the email to the exact customer is an important aspect, but there is more to personalisation than just addressing the customer by name.
Segmentation
The most important purpose of personalisation is served when the customer who is looking for X product is led to X product and not to Y or Z products. This can be arrived at by properly classifying your visitor into a group based on the demographic data she has provided at the time of registering on your website. Market research professionals can help get a proper slot of the visitor. Once the visitor gets to see products that more or less match her needs, you can rest assured that she is not going to leave your site in a hurry.
Sunday, 17 July 2011
Nichesuite: Impact of Social Media Marketing on E-business Growth
A successful business is one which is open to criticism and ready to meet the customer’sunmet needs.A business should be ready to accept the fact that its website is no good for business if its potential customers cannot find it. Search Engine Optimisation (SEO) may increase the visibility; but does it build trust? A new way to address this issue is through the use of social media sites to promote a company, people, brands, products and services. It is the online version of word of mouth,whose aim is to increase loyalty, trust and referrals. Although businesses that are already online see immediate benefits by linking themselves with social media, it can also significantly help new businesses that were never previously online
Monday, 11 July 2011
Nichesuite: Nichepro, IT solutions & IT service provider: Nich...
Nichesuite: Nichepro, IT solutions & IT service provider: Nich...: "Nichepro, IT solutions & IT service provider: Nichepro -a process oriented IT consulting firm : 'This is Nichepro . We are leading IT soluti..."
Thursday, 7 July 2011
Nichepro, IT solutions & IT service provider: Nichepro -a process oriented IT consulting firm
Nichepro, IT solutions & IT service provider: Nichepro -a process oriented IT consulting firm: "This is Nichepro . We are leading IT solutions providers and technology consultants. Based out of Bangalore in India, we are a one-stop shop..."
Tuesday, 5 July 2011
Nichesuite: Nichesuite: Is it Time for You to Change Your E-Co...
Nichesuite: Nichesuite: Is it Time for You to Change Your E-Co...: "Nichesuite: Is it Time for You to Change Your E-Commerce Solut... : 'Today, customers are buying online more than ever before. In fact, som..."
Nichesuite: Nichesuite: Is it Time for You to Change Your E-Co...
Nichesuite: Nichesuite: Is it Time for You to Change Your E-Co...: "Nichesuite: Is it Time for You to Change Your E-Commerce Solut... : 'Today, customers are buying online more than ever before. In fact, som..."
Friday, 1 July 2011
Nichesuite: Is it Time for You to Change Your E-Commerce Solut...
Nichesuite: Is it Time for You to Change Your E-Commerce Solut...: "Today, customers are buying online more than ever before. In fact, some have completely shunned brick-and-mortar stores. Therefore, it is ..."
Nichesuite: Is it Time for You to Change Your E-Commerce Solut...
Nichesuite: Is it Time for You to Change Your E-Commerce Solut...: "Today, customers are buying online more than ever before. In fact, some have completely shunned brick-and-mortar stores. Therefore, it is ..."
Is it Time for You to Change Your E-Commerce Solution Provider?
Today, customers are buying online more than ever before. In fact, some have completely shunned brick-and-mortar stores. Therefore, it is important that Electronic Commerce or E-Commerce does not restrict itself to merely being a sales channel of e-business on the Internet. Unfortunately, most e-commerce solution providers have only one goal: making selling or buying easy, fast and accurate. They have not concentrated on the customer experience at all.
Brick-and-Click companies are a thing of the past. Most new e-commerce sites are Pure-Click companies. While brick-and-click companies can focus on customer service at their stores and use their website as an online channel, pure-click companies have to bring out the human touch and excel at customer delight on their website itself. This calls for a change in e-commerce solution provider who can replicate the physical shopping experience on the Internet or at least come close to it.www.nichesuite.com
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