Nichesuite: Impact of Social Media Marketing on E-business Growth

A successful business is one which is open to criticism and ready to meet the customer’sunmet needs.A business should be ready to accept the fact that its website is no good for business if its potential customers cannot find it. Search Engine Optimisation (SEO) may increase the visibility; but does it build trust? A new way to address this issue is through the use of social media sites to promote a company, people, brands, products and services. It is the online version of word of mouth,whose aim is to increase loyalty, trust and referrals. Although businesses that are already online see immediate benefits by linking themselves with social media, it can also significantly help new businesses that were never previously online